Marketing is the new norm for healthcare providers. Many are becoming more conscious of their need to clearly articulate their services, expertise, and values while providing a vehicle for user reviews, and maintaining an intuitive website and patient communication strategy. With a range of demands that require valuable resources like time, money and manpower, addressing marketing can prove challenging for many healthcare providers.
Utilizing Partner Capabilities to Ease Resource Constraints
An increasing number of industry partners are emerging to tackle revenue cycle issues that providers may not have the capacity to address. Findings from the 2018 HFMA conference demonstrate that partners are attuned to the challenges providers are facing and are allocating resources to help develop thorough solutions. Beyond product and process solutions, some forward-thinking partners also offer marketing support. By leveraging the marketing offerings of third-party partners, healthcare providers can bolster brand awareness, patient loyalty, and revenue.
Extending and Enhancing the Patient Lifecycle
Many third-party partners are actively engaging with your patient community, presenting new opportunities for your brand to interact with new and current patients. For example, financing partners are actively educating prospect patients about the availability of affordable financing and routinely communicating with current patients when financing payments are due. Work with such partners to co-brand these interactions and leverage them as an extension of your patient lifecycle. In an environment where consumers are shouldering more out-of-pocket healthcare costs, patients appreciate access to additional payment transparency and education.
Financing Partners Bring Data and Opportunity to Marketing Strategy
A financing partner may not be the obvious choice when it comes to implementing a marketing plan; however, these partners may hold the key to extensive data that can help guide your marketing strategy. With take rate analysis, segmentation strategy and payment propensity data in their back pocket, financing partners can help you: understand where in the payment process patients are hitting roadblocks, identify the best payment solution for each patient earlier in the process, and analyze your current workflow to identify ways to streamline the process and drive efficiencies.
Building brand awareness and loyalty often require time, effort and thoughtful collaboration with third-party partners. But the benefits are clear: by consistently engaging with patients and implementing a clear message, providers become trusted, reliable brands that patients return to time and again.
At HCS, we work with providers to guide patients through the entire healthcare experience, from pre-qualification patient financing offers to real-time lending education to follow-up marketing touchpoints. Learn more at HCSloans.com.