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The 3 Cs for Effective Healthcare Marketing

By jclewell | Insights | 0 comment | 28 August, 2018 | 0

It’s no secret that the healthcare landscape is changing. In this increasingly consumer-driven market, providers are not only expected to deliver top-notch care, but also to take on the added responsibility of behaving like a brand — monitoring customer satisfaction, responding to patient reviews and, most importantly, competing for patient business. And, like a brand,Read more

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Drive Brand Awareness and Loyalty with Industry Partners

By jclewell | Insights | 0 comment | 28 August, 2018 | 0

Marketing is the new norm for healthcare providers. Many are becoming more conscious of their need to clearly articulate their services, expertise, and values while providing a vehicle for user reviews, and maintaining an intuitive website and patient communication strategy. With a range of demands that require valuable resources like time, money and manpower, addressingRead more

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Welcome to a New Age in Patient Financing: Expect More from Your Partner

By jclewell | Insights | 0 comment | 7 August, 2018 | 0

Eighty-five percent of Americans believe oral health is important to overall health; however, only 58 percent visited the dentist one or more times last year. To help overcome possible financial barriers, many dental service organizations (DSOs) offer patient financing. Nevertheless, for many, financing continues to be an afterthought in patient conversations and an extra hurdleRead more

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Engage Your Consumer with Point of Sale Payments

By jclewell | Insights | 0 comment | 12 July, 2018 | 0

Today, nearly every hospital, surgery center or physician practice struggles to collect patient payments. As patient responsibility for payment increases—both in total cost and in proportion of revenue—so does the problem. On top of that, the longer it takes providers to collect payment, the less likely they are to collect the full bill. So, whatRead more

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Real Talk: How Does Price Transparency Impact Your Bottom Line?

By jclewell | Insights | 0 comment | 14 June, 2018 | 0

Modern consumers know how to shop. Gone are the days when bedraggled bargain-hunters trudged from store to store, looking for the best deal. Now, a quick online search can yield top products sorted by quality, availability and price. The same should be true for healthcare costs. All too often, patients come out of an examRead more

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A Hospital Revenue Cycle Utopia: In-Patient Care Edition

By jclewell | Insights | 0 comment | 8 May, 2018 | 0

This post is the first of a series of articles where Health Credit Services weighs in on the Roadmap to the Patient Financial Experience of the Future white papers published by HIMSS Revenue Cycle Improvement Task Force. HCS is the proud sponsor of the 2018 HIMSS RCI Task Force. The rise in high deductible plansRead more

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Dental Thoughts & Insights: Untapped Opportunities in the Patient Financial Experience

By jclewell | Insights | 0 comment | 8 May, 2018 | 0

Nationwide, dental providers and networks are challenged with adapting to shifting patient behaviors. According to the ADA, one third of adult Americans do not have dental benefits and of those with insurance, only one fourth are fully leveraging their plan. To maintain revenues in today’s climate, the industry is focusing greater efforts on finding newRead more

5 Ways to Improve Your Patient Payment Experience

By jclewell | Insights | 0 comment | 26 March, 2018 | 0

1) Avoid Patient Sticker Shock, Be Cost Transparent Patient or consumer? In the healthcare marketplace, these terms are becoming increasingly synonymous. Now more than ever, patients are shopping around for their healthcare needs. 92%  want to know their costs up front and 75% say that understanding out-of-pocket costs increases their likelihood to pay for healthcare.Read more

Recent Posts

  • The 3 Cs for Effective Healthcare Marketing
  • Drive Brand Awareness and Loyalty with Industry Partners
  • Welcome to a New Age in Patient Financing: Expect More from Your Partner
  • HFMA 2018 Recap: Industry Partners Respond to Revenue Cycle Optimization Needs
  • HCS Financing Fundamentals: Leverage Revolving Credit as a Sales Tool

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